Derek Bromley

 
 

I help wine industry businesses define and achieve their goals.  Services include strategy, branding, planning, marketing, sales, channel management and online tools including web, email and social media.  Contact me to discuss a customized solution to your business challenges.

 

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Derek has spent his career innovating in and around the wine industry.  In 1998 he merged his experience as a Sommelier and Beverage Director at Drew Nieporent’s Myriad Restaurant Group in New York with an intuition for the “Web 1.0” world as Co-Founder of BevAccess, an industry exchange linking the three tiers of the global drinks trade.  After relocating to the Napa Valley Derek successfully launched Domaine Chandon’s still wine portfolio in the U.S.  He went on to become the Director of Sales and Marketing for Lynmar Winery where he played a key role in the transformation of the winery into a top-tier producer and destination.  As Vice President of Marketing at Vintrust, the leading provider of wine management and cellarage services to collectors and wineries, Derek oversaw the company’s marketing, communications and branding initiatives.  He now advises a select group of wine industry clients on strategy, marketing sales and technology.

 

Derek holds a Bachelor’s degree from Cornell University’s School of Hotel Administration, and has been a guest lecturer at both the Hotel School and at Cornell’s Johnson Graduate School of Management.

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May 7, 2009

VinTank and Derek Bromley Release Wine Social Media Whitepaper

Deepest study to-date of social media companies impacting the wine industry vertical provides valuable resource for wineries wading into “Web 2.0”

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